tag:blogger.com,1999:blog-32199472.post5473309722042642950..comments2023-11-05T02:38:27.735-05:00Comments on PR Connection - For Future PRofessionals: Super Bowl Sees Changing MediaAlpha PRoductionshttp://www.blogger.com/profile/10317152903551160378noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32199472.post-85264005196247113302007-02-27T20:10:00.000-05:002007-02-27T20:10:00.000-05:00I don't think the transition to using the internet...I don't think the transition to using the internet so heavily just happened this year, it happened over time as we became more computer-savvy as a culture. Since we are spending so much time online, it only makes sense for companies to reach out to us here also. The internet also is a good way to distinguish between passive and active viewers through website hits.<BR/><BR/>That said, I doubt TV commercials will completely die out any time soon. Tivo is certainly having an impact on day-to-day television but the Super Bowl is known for its entertaining commercials. That reputation may change if their commercials are deemed boring and uninteresting for several years but advertisers have a vested interest in making sure that never happens.LG_gatorhttps://www.blogger.com/profile/16169771809064480052noreply@blogger.comtag:blogger.com,1999:blog-32199472.post-42702600120023392102007-02-12T12:46:00.000-05:002007-02-12T12:46:00.000-05:00I agree that the Internet has become a huge force ...I agree that the Internet has become a huge force in the advertising universe, but I also feel that you can never replace the generated interest you get from the public when they see ads during the Super Bowl. Personally, I didn't watch the Super Bowl this year, but I did tune in for some of the commercials. I think a lot of people, especially women who aren't necessarily interested in the game, watch just for the ads. Plus, there is still so much hype around Super Bowl ads every year that I don't see a big drop in the use of this advertising method.<BR/><BR/>It is very important for companies to recognize the growth of the Internet in terms of reaching their target public, especially if they are younger individuals. The internet will continue to be a huge source of power for companies that want to get their product out there or spread their message.<BR/><BR/>No one can really lose either way they go. I think incorporating Internet along with TV advertising would result in the most successful absorption of a message.Anonymousnoreply@blogger.com